Description
Nudge is the influential bestseller by Nobel Prize–winning economist Richard Thaler and legal scholar Cass Sunstein. This groundbreaking book explores how small, well-designed changes — known as “nudges” — can positively influence decisions in health, finance, work, and everyday life without restricting freedom of choice.
Backed by behavioural science and real-world case studies, Nudge reveals how governments, businesses, and individuals can make smarter choices simply by understanding how people think. This updated edition includes new insights on technology, personal finance, public policy, and modern decision-making.
What You’ll Learn
- How subtle changes in environment shape human behaviour.
- Why people make irrational decisions — and how to guide better ones.
- How “choice architecture” influences health, money, and productivity.
- Practical nudges you can use in your own life to improve habits and outcomes.
- How behavioural economics is applied in governments and organisations worldwide.
Why This Book Stands Out
- Co-authored by a Nobel Prize–winning economist.
- One of the most influential books in behavioural economics and public policy.
- Clear, engaging, and packed with real-world examples.
- Helps readers understand — and improve — their own decision-making.
Perfect For
- Readers interested in psychology, economics, and human behaviour
- Professionals in policy, finance, marketing, and management
- Anyone wanting to make better personal or financial decisions
- Fans of Thinking, Fast and Slow and behavioural science
Product Details
- Authors: Richard H. Thaler & Cass R. Sunstein
- Genre: Behavioural Economics / Psychology / Public Policy
- Format: Paperback / Hardcover
- Notable: Written by a Nobel Prize laureate in Economic Sciences
Reviews
There are no reviews yet.