My Personal Analysis of Kingsmen Creatives

Kingsmen Creative Logo


Kingsmen Creatives Ltd was founded in 1976, which means they have been around for 40 years. Kingsmen Creatives was listed on SGX in 2003.

Kingsmen Creatives provide services in 5 business segments. They are Research and Design, Retail and Corporate Interiors, Exhibitions and Events, Thematic and Museums and Alternative Marketing.

As of today, they have over 1,600 creative professionals and project managers. Kingsmen Creatives has a strong global presence with 19 offices worldwide.

Aiming to be a market leader, the awards won by Kingsmen Creatives was countless.

Market Capitalization

As of 26th February 2016, the number of shares stands at 196,744,000. The closing share price is S$0.63.
Market capitalization stood at S$123.949M. Kingsmen Creatives considered a small cap stock.


Kingsmen Creatives has been paying consistent dividends of 4 cents for the past 5 years. Although earnings per share has increased over the years, dividend payout has not increased. For FY2015, dividend payout fell to 3 cents (1 cent interim + 2 cents final).

Year 2010 2011 2012 2013 2014 2015
Total dividend (cents) 4 4 4 4 4  3
Earnings per share (cents) 7.17 8.56 8.84 9.21 8.84 9.71
Dividend payout ratio (%) 55.8 46.7 45.2 43.4 45.2  30.9


Net interest expense has increased significantly in 2015. The higher interest expense was incurred mainly as a result of the acquisition of a new factory unit in Malaysia in January 2015 and the corresponding bank loans taken out to finance the acquisition. Debt service ratio stands at 3.82%.

Year 2010 2011 2012 2013 2014 2015
Net interest expense (SGD dollar in thousands)  84  173  252 276 241  630
Operating income (SGD dollar in thousands)  23,519  16,132  34,284 26,846 27,830 16,484
Debt service ratio (%)  0.36  1.07  0.73  1.02  0.87  3.82

Investment Moats

Growing Presence

Kingsmen Creatives continue to grow in Singapore and overseas. They have over 1,600 creative professionals and project managers. Kingsmen Creatives has a strong global presence with 19 offices worldwide.

Established Reputation

In 2013, executive chairman Mr Benedict Soh was awarded the “Lifetime Achievement Award” for Outstanding Contribution to Tourism by the Singapore Tourism Board, not to mention the numerous awards Kingsmen Creatives has won over the years.

Kingsmen Creative have designed booths and interiors for customers at international events such as the Singapore Airshow and 28th Southeast Asian (SEA) Games.

Established Major Player in the MICE industry

Kingsmen Creatives is an established player in the MICE industry that has design or architectural capabilities that smaller players do not have. The other big player in the MICE (meeting, incentives, conferences, events) industry is Pico Far East Holdings Ltd.


More contracts win in MICE. My personal opinion is that MICE remains weak together with the hospitality sector in Singapore in 2016 but as we all know this is cylindrical. However as Kingsmen Creatives businesses does not solely depend on Singapore, the impact is more or less neutralized.

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