Kingsmen Creatives Turnaround Soon?

Kingsmen Creative Logo

Kingsmen Creatives Ltd reported their revenue increases 10.8% to S$149.4 million for 1st half of 2016 (1H2016). Although revenue has increased, the gross profit still remains in the negative outlook as compared to 1H2015. Gross profit decreased 1.4% as compared to 1H2015.

I am quite keen to understand the performance of the 4 divisions in Kingsmen Creatives Ltd. As you can see below, all the three divisions (Exhibitions and Thematic, Retail and Corporate Interiors, Alternative Marketing) maintained their performance by reporting a revenue increase except for Research and Design which continues to report a revenue decrease. (Results for 1Q2016 here: Kingsmen Creatives Profit Fell for 1Q2016)

Division1Q2016 vs 1Q20151H2016 vs 1H2015
Exhibitions and ThematicRevenue IncreaseRevenue Increase
Retail and Corporate InteriorsRevenue IncreaseRevenue Increase
Research and DesignRevenue DecreaseRevenue Decrease
Alternative MarketingRevenue IncreaseRevenue Increase

What is Research and Design?

Being curious on the job functions in Research and Design, I did some search on the internet. This is what I found.

Kingsmen Design Pte Ltd is a subsidiary of Kingsmen Creatives Pte Ltd. As a part of the Group’s Research & Design division, Kingsmen Design Pte Ltd specialises in design consultancy, design implementation, design management, research & development, and shop drawing support.

The division’s client includes TAG Heuer, Procter & Gamble Co., Kate Spade and Michael Kors, and thematic projects in the region. As you can see these are big brands in luxury retail goods sector which is facing headwinds now. In the current headwinds, these big brands are bound to be investing less in design consultancy and thematic implementation.

From my point of view, there is no point for these big brands to invest in thematic promotions and design the shops when nobody is buying in the current economy right? Most likely, the big brands may be busy stacking their shelves with more products to increase sales instead. But of course, this is just my analysis. What do you think?


  1. I think they are affected by the market downturn with less people buying high-end luxury goods. They are dipping their hands further into China’s massive MICE market and might get into a big foothold if the luxury products return back to form. I would say a good time to purchase for a long-term holding(3-5years). Their past record for div payouts are pretty decent too. Overall a value buy and I’ve personally added more into my portfolio.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.