Book Review: How 30 Good Ideas Became Great Businesses

How 30 Good Ideas Became Great BusinessesDo you aspire to be an entrepreneur? Do you have an idea but didn’t know if it will work out? Recently, I have borrowed a few books about entrepreneurship from the National Library. I hope to learn what are the challenges and how others embark on the path of entrepreneurship.

This book is about how 30 good ideas became great businesses. Two excellent points I learnt from the book:

#1 A significant minority of the founders started the business as a part time activity while they carried on with their day jobs t find their living expenses, focusing full time on their own business when it had shown enough potential to make them take that leap.

#2 Eighteen hours are pretty common.

The case studies in the book can be broken down into a few categories: Food and Drink, Retail, Restaurants and Leisure, Internet, Manufacturing, Media, Technology and Services. Have you heard or used Bebo? I have. It used to be in the same era as MySpace.

Food and Drink

  1. Gu Chocolate Puds
  2. Innocent Drinks
  3. Cobra Beer
  4. The Black Farmer
  5. The Fabulous Bakin Boys
  6. S&A Foods


  1. Dreams
  2. Cotton Traders
  3. Glasses Direct
  4. One Small Step One Giant Leap
  5. Jojo Maman Bebe
  6. Bravissimo

Restaurants and Leisure

  1. Hotel Du Vin
  2. PizzaExpress
  3. The Cinnamon Club


  1. Bebo
  3. Friends Reunited


  1. Dyson
  2. Vitabiotics


  1. Codemasters
  2. Dorling Kindersley
  3. Extreme Group


  1. MeetingZone
  2. Sage
  3. Psion Teklogix


  1. Hargreaves Lansdown
  2. Jigsaw Research
  3. Pimlico Plumbers
  4. The SG Group

A good read, however personally feel it lacks content as compared with How 25 Good Ideas Became Great Companies. I give the book a below average rating 2 out of 5 stars.


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