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Thai Beverage Thinks Beer and Fried Chicken Is A Good Match

Thai Beverage plans to acquire 240 KFC branches for 11.3 billion baht via its subsidiary QSR of Asia (QSA). This makes them the third KFC franchisee in Thailand. The other two franchisee are Central Restaurant Group and Restaurant Development Co Ltd.

The brand KFC (“Kentucky Fried Chicken”) is owned by the Yum! Brands Inc, based in Louisville. Drilling into the 4th quarter 2016 results for Yum! Brands Inc, Thailand is considered as an emerging market and contributes 2% of KFC sales. For the full year, KFC sales in Thailand grew 6%. The highest sales contributor for emerging market is China with 27% contribution. Read More

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